InvestMoat

JPMorgan vs Morgan Stanley

Dead even. Which would you own?

Dead even overall, 68 each.

Different strengths, same overall score. Your call.

JPM · Financials

JPMorgan Chase

…

HoldFull analysis

MS · Financials

Morgan Stanley

…

HoldFull analysis

JPM

MS

Composite
68
68
Moat
79
(higher)
67
Growth
62
66
(higher)
Valuation
66
72
(higher)

JPM

MS

Bear
$235
$140
Base
$340
$200
Bull
$390
$240
Upside to base
—
—

JPM

MS

Revenue CAGR, 3–5 yr
6-9%
8-11%

JPM

MS

Proprietary Data
Intact
Intact
Regulatory Lock-In
Intact
Intact
Network Effects
Intact
Intact
Transaction Embedding
Strong (higher)
Intact
System of Record
Strong (higher)
Intact
Scale Economics
Strong (higher)
Intact
Brand & Pricing Power
N/A
N/A

JPM

MS

Learned Interfaces
Intact
Intact
Business Logic
Intact
Intact
Public Data Access
N/A
N/A
Talent Scarcity
Intact
Intact
Bundling
Intact
Strong (higher)

Shaded cells mark the higher score or stronger moat on each row. Valuation and composite use the live price when it is available, the same as each stock page.

Which is the better stock, JPMorgan or Morgan Stanley?

Dead even overall, 68 each. Different strengths, same overall score. Your call. Our rating: JPMorgan Hold, Morgan Stanley Hold.

Does JPMorgan or Morgan Stanley have the wider moat?

JPMorgan scores 79 on moat to Morgan Stanley's 67. JPMorgan is rated stronger on transaction embedding, system of record and scale economics. Morgan Stanley is rated stronger on bundling.

Which is growing faster, JPMorgan or Morgan Stanley?

Morgan Stanley scores 66 on growth to JPMorgan's 62. We expect JPMorgan to grow 6–9% a year, Morgan Stanley 8–11%.

Is JPMorgan or Morgan Stanley cheaper right now?

Morgan Stanley scores 72 on valuation to JPMorgan's 66. In our base case, Morgan Stanley has more upside: +10% vs +1%.

Scores in the answers use the price each valuation was last struck at; the table above updates with the live price. Not investment advice.