Amazon vs Google
Closer than you think?
The short answer
Amazon wins, 88 to 82, on all three scores.
Scores
AMZN
GOOGL
Price targets
AMZN
GOOGL
Growth
AMZN
GOOGL
AI-resilient moats · 80%
AMZN
GOOGL
AI-vulnerable moats · 20%
AMZN
GOOGL
Shaded cells mark the higher score or stronger moat on each row. Valuation and composite use the live price when it is available, the same as each stock page.
Amazon or Google? Common questions
Which is the better stock, Amazon or Google?
Amazon wins, 88 to 82, on all three scores. Our rating: Amazon Strong Buy, Google Strong Buy.
Does Amazon or Google have the wider moat?
Amazon scores 89 on moat to Google's 83. Amazon is rated stronger on transaction embedding and system of record. Google is rated stronger on learned interfaces, public data access and talent scarcity.
Which is growing faster, Amazon or Google?
Amazon scores 81 on growth to Google's 76. We expect Amazon to grow 16–21% a year, Google 17–22%.
Is Amazon or Google cheaper right now?
Amazon scores 82 on valuation to Google's 78. In our base case, Amazon has more upside: +35% vs +20%.
More head-to-heads
Scores in the answers use the price each valuation was last struck at; the table above updates with the live price. Not investment advice.