Apple vs Samsung
Samsung is cheaper. So why does Apple win?
The short answer
Apple edges it, 69 to 68, on moat.
Samsung wins on growth and valuation, but Apple's lead on moat counts for more.
Scores
AAPL
005930.KS
Price targets
AAPL
005930.KS
Growth
AAPL
005930.KS
AI-resilient moats · 80%
AAPL
005930.KS
AI-vulnerable moats · 20%
AAPL
005930.KS
Shaded cells mark the higher score or stronger moat on each row. Valuation and composite use the live price when it is available, the same as each stock page.
Apple or Samsung? Common questions
Which is the better stock, Apple or Samsung?
Apple edges it, 69 to 68, on moat. Samsung wins on growth and valuation, but Apple's lead on moat counts for more. Our rating: Apple Hold, Samsung Hold.
Does Apple or Samsung have the wider moat?
Apple scores 85 on moat to Samsung's 55. Apple is rated stronger on network effects, learned interfaces and transaction embedding.
Which is growing faster, Apple or Samsung?
Samsung scores 68 on growth to Apple's 66. We expect Apple to grow 7–10% a year, Samsung 10–16%.
Is Apple or Samsung cheaper right now?
Samsung scores 84 on valuation to Apple's 61. In our base case, Samsung has more upside: +40% vs −6%.
More head-to-heads
Scores in the answers use the price each valuation was last struck at; the table above updates with the live price. Not investment advice.